2018-04-19

Director of Marketing
Job Opportunity at bizjobz LLC

Posted on Apr 19

http://www.bizjobz.com    855-BIZ-JOBZ (249-5629)

Location: New York, NY
Job Type: Full Time
Job ID: W4155629

Our client is a global network of award-winning schools with almost 60 years of experience in managing and operating schools. They provide high-quality holistic education to almost 200,000 students from over 150 countries and employs over 15,000 education professionals, specialists and staff.


Our client is seeking a Director of Marketing to support the expansion of its education through enrollment, conversion, and retention for their schools.  This position reports to the Head of School - World Academy.  The Director of Marketing will be responsible for driving execution across the full range of marketing tactics and supporting the local school leadership and admission teams.  In addition, the Director will work closely with the Admissions Director to coordinate enrollment initiatives and community engagement. 
 
Essential Functions
  • Launch marketing initiatives to support the company education marketing strategy; manage campaigns that increase brand awareness and deliver results towards enrollment goals and school objectives
  • Seek out branding opportunities, create action plans, manage budgets, measure and optimize results to increase local recognition
  • Work closely with executive and administrative teams to develop and execute the organization’s strategic vision
  • Coordinate with the Admissions Director to grow enrollment
  • Develop content marketing including managing local school website content, whitepaper/newsletter development, social presence, and execute against creative campaigns
  • Plan, develop, and execute local event strategies. Manage overall event execution – develop themes, manage promotions, develop program content, execute events, and manage post event follow up
  • Build and manage key constituency relationships. Be a true audience advocate and brand ambassador, solicit regular feedback, and continuously strive to improve the brand experience
  • Manage local co-marketing partnerships.  Identify and manage local partnerships with relevant media channels including but not limited to co-marketing opportunities with relevant cultural institutions, influential blogs, community groups, and traditional media outlets
  • Partner with local admission team to align with local admissions priorities
  • Measure and communicate the impact of marketing efforts 
Education, Experience, and Skills Required
  • Bachelor’s degree in Marketing, Communications, or similar
  • 5-7 years in leading a marketing group.  Experience in education or startup environment a plus
  • Has built brand recognition and developed partnerships
  • Expert proficiency with MS Office Word, Outlook, Excel, PowerPoint, Salesforce
  • Excellent verbal and written communication skills
  • Strong multi-tasking, project management, and proactive problem-solving abilities
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